Hello, I’m
Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Digital
Friday and we are looking at whether or not you are taking full advantage
of your brand recognition when you release a product.
Brand
loyalty is essential since today’s consumers will go into a store to look at a
product, perhaps try it on, or get a sense of what the product is all about;
then they go home and purchase the product online from someone else. How do you combat that?
One way is
to introduce a proprietary product under your brand name which can only be
purchased from your company. Toys R Us
has recently done this with a tablet PC targeted at a young audience. It is a brilliant branding strategy that will
get people into the store and, if they like the tablet, they can’t buy it
anywhere else.
The question
for you to consider today is: What can you do as a strategist to leverage your
brand and create a new product or service that people can only obtain from you?
Watch our Once a Day Marketing™
video to learn more about: Attracting
Customers with Proprietary Products
Once a Day Marketing™ positions brands
to become #1 in the minds of target customers.
Visit our website at www.onceadaymarketing.com. You may also contact James Glover at (505)
501-1330 or email glover@onceadaymarketing.com
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