Yesterday on
our radio show "Ask Those Branding Guys" guest Stefan Dill from Dill Communications
shared with us the importance of having a crisis plan in place should some
unforeseen event negatively impact your brand.
Recent stories in the news about Rutgers University and its basketball
program or stranded passengers on Carnival Cruise Line prompted this
conversation.
When crisis
hits your business, brand stature drops because unfavorable impressions are
being formed in the minds of the public. It's imperative to react to the crisis in a
way that restores the image of your brand by taking full responsibility for
your company's actions and assuring the public that the situation has been
resolved and will not happen again in the future.
For Strategic Tuesday, take a moment to
follow our informative chat about crisis management via the "Ask Those
Branding Guys" podcast and learn about the elements of a crisis management
plan. The discussion starts ten minutes
into the podcast.
Once a Day Marketing™ positions brands
to become #1 in the minds of target customers.
Visit our website at www.onceadaymarketing.com. You may also contact James Glover at (505)
501-1330 or email glover@onceadaymarketing.com
© 2013 Once
a Day Marketing™. All rights reserved.
No comments:
Post a Comment