Hello, I’m
Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Strategic
Tuesday and we are discussing how to avoid a common mistake in developing a
marketing message.
When
creating buzz and anticipation for a new product, companies often error by centering
their message around how good the product is, rather than how good the product makes
customers.
Review your
product or service and make a list of benefits and how they make your customers
feel and/or how it improves their lives.
In future promotions ensure you are emphasizing those points.
Watch our Once a Day Marketing™ video to learn
more about: Telling
Customers How Your Product Enhances Their Lives
Once a Day Marketing™ positions brands
to become #1 in the minds of target customers.
Visit our website at www.onceadaymarketing.com. You may also contact James Glover at (505)
501-1330 or email glover@onceadaymarketing.com
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