Hello, I’m
Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Smart
Monday, and we are going to discuss brand awareness.
Many
companies feel that their product is for everyone and they should market to
everyone. The reality is that awareness
is not the main element in increasing brand strength; how relevant your product
is in the minds of your customers and how your brand resonates with them is far
more important.
In today’s
environment, we are moving toward an increase in niche marketing and
customization to create top of mind. For
example, Nike enables customers to go online and customize running shoes. They can select color, style and even have
their name embroidered on the shoe. Nike
is moving more toward customization and creating, in that case, a market of
one.
Increased
customization is something to strive for in your business which leads to
creating brand relevance and resonance. Consider
how you can create niche or customized products that target a particular group,
or even a market of one. If you are able
to achieve greater customization, when you advertise it will be very relevant
to your customers and resonate with them.
As a result, customers will specifically seek out that product or
service.
Watch our Once a Day Marketing™ video to learn
more about: Brand
Relevance and Resonance
Once a Day Marketing™ positions brands
to become #1 in the minds of target customers.
Visit our website at www.onceadaymarketing.com. You may also contact James Glover at (505)
501-1330 or email glover@onceadaymarketing.com
© 2013 Once
a Day Marketing™. All rights reserved.
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