Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Recon
Thursday and we are delving into understanding your customer mix.
Do you know
what type of customers are buying your product or service? Are you able to define your customers by
either demographics (e.g. age, income, education) or psychographics (e.g.
interests or likes such as enjoying outdoor activities, photography or fine
wine)? This knowledge is foundational to
identifying the easiest path to growth through customers.
Once you
understand your customer mix you will be able to develop pinpoint strategies,
marketing plans and sales tactics to attract the customers that will most
desire your offerings. As you move
forward, continue to monitor the customer mix to ensure you are always on top
of your planning and promotions.
Once a Day Marketing™ positions brands
to become #1 in the minds of target customers.
Visit our website at www.onceadaymarketing.com. You may also contact James Glover at (505)
501-1330 or email glover@onceadaymarketing.com
© 2013 Once
a Day Marketing™. All rights reserved.
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