Becoming a Certified Benefit Corporation (Strategic Tuesday/Positioning)

Listen to our featured "Ask Those Branding Guys" podcast: Becoming a Certified Benefit Corporation

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™.  Today is Strategic Tuesday and I want to share with you the idea of becoming a certified benefit corporation.

On my radio show "Ask Those Branding Guys", interviewed Erik Trojian, policy director with B Lab, a non-profit that certifies companies who embrace a triple bottom line of not only achieving a profit but also benefiting society and the environment at the same time.  This distinction is known as a "certified B Corp."

There is a growing trend among investors and consumers to seek out B Corps.  At the moment, there are approximately 738 certified B Corps in the USA.  If your company is socially and environmentally aware or moving in that direction, consider looking into what it takes to become a certified B Corp.  If you want to differentiate your brand, this might be a great way to accomplish it.  Google benefit corporation for more information.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers.  Visit our website at www.onceadaymarketing.com.  You may also contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com.  You can listen to "Ask Those Branding Guys" every Monday at noon MDT as it streams live on SantaFe.com KVSF 101.5 FM.

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