Branding Opportunities on the Radio (strategic Tuesday/Promotion)

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™.  Today is Strategic Tuesday and we are going to discuss using radio as a way to promote and enhance your brand.

Yesterday I launched my new radio show "Ask Those Branding Guys" on KVSF 101.5 FM in Santa Fe, New Mexico.  Working in partnership with Hutton Broadcasting, I am providing programming for its radio network while further positioning myself as a branding expert.  The show streams live on the Internet at SantaFe.com allowing me to share my brand around the world.

Radio is a smart medium to promote your brand due to the fact that many people are still tuning into this marketing channel.  There are three ways to approach radio: as an advertiser, guest on a show, or host of your own program.

For Strategic Tuesday, consider possible radio avenues.  Will a radio advertising campaign create top of mind and call to action with your target customers?  Can you appear as a guest expert on a show to elevate the stature of your brand?  Can you host your own radio show?  Today there are lots of opportunities to produce and promote your own Internet-based radio show.

Watch our Once a Day Marketing™ video to learn more: Marketing Ecosystem: Audio/Video

Once a Day Marketing™ positions brands to become #1 in the minds of target customers.  Visit our website at www.onceadaymarketing.com.  You may also contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com

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