Once a Day Marketing

Monday, March 11, 2013

Managing Process to Enhance Your Brand (Smart Monday/Process)

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Smart Monday and we are discussing Process, one of the 7Ps of Marketing that is often overlooked by brand managers and businesses.

There are two aspects to the marketing process: internal and external. Internal process relates to your in-house capability to develop branding and marketing plans and implement accordingly. It includes your ability to accurately assess your own company, competition and industry.

External process refers to your customers' ability to easily locate and purchase your product or service. It includes the customer service experience you provide during and after the purchase.

Focusing increased attention on your marketing process, both internal and external, will create more awareness for your brand, enhance your brand stature and improve your bottom line.

Watch our Once a Day Marketing™ video to learn more: Manage Your Marketing Process

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. You may also contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com

Friday, March 8, 2013

Exploring Social Media - YouTube (Digital Friday/Physical Evidence)

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Digital Friday and I am continuing my series on social meeting. I've already highlighted Facebook and Twitter; today we’ll look at YouTube.

Video is definitely a powerful way for you to share stories about your brand. The cost to produce video has dropped dramatically and the opportunities for you to share your content have never been easier, especially with the availability of YouTube. If you want to enhance the strength and stature of your brand, video is one way to accomplish this.

Sharing videos on YouTube works to gain recognition. Once a Day Marketing™ has produced over 250 video blogs and posted on YouTube. This content has generated over 11,600 YouTube views and is followed in more than 130 countries.

Start sharing your brand stories on YouTube today. With a little practice, you'll learn to produce great content that will be enjoyed by new followers and potential customers all over the world.

Watch our Once a Day Marketing™ video to learn more: Exploring Social Media - YouTube

Thursday, March 7, 2013

Leveraging Marketing Best Practices (Recon Thursday/Process)

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Recon Thursday and we are going to look at identifying marketing best practices which are the approaches that other brands use to effectively promote their products or services.

Begin to identify best practices by focusing on companies you think do a great job marketing such as Coca-Cola, Apple Computer or Ford. Look at how they are communicating in their traditional marketing activities and online. Review their messaging and where are they positioning themselves in the marketplace. Then create a list of strategies that you would like to try for your own business.

There are no hard and fast rules for looking at Best Practices in marketing. Be creative, try a few different strategies and keep track of the results to determine how successfully they are.

Watch our Once a Day Marketing™ video to learn more: A Look at Marketing Best Practices

Wednesday, March 6, 2013

Seek a Mentor for Marketing Guidance (Action Wednesday/People)

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. It’s Action Wednesday and today I want you to seek a mentor to guide your marketing endeavors.

If you are a regular follower of Once a Day Marketing™, we are mentoring your daily marketing and branding by providing insight, guidance and inspiration to improve your brand, capture mindshare and increase market share.

To complement our content, we recommend you seek a personal mentor that you can engage in important conversations about your business. There is no substitute for heart-to-heart chats with a person you trust about your goals and objectives, marketing strategy and challenges you face.

The ideal person should have knowledge of branding and marketing, a broad business base and lots of life experiences to draw on. If you look through your network I'm sure you'll find the perfect mentor for you. Good luck in your quest.

Watch our Once a Day Marketing™ video to learn more about: Seek a Mentor for Guidance

Tuesday, March 5, 2013

Cultivating Existing Customers (Strategic Tuesday/Process)

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Strategic Tuesday and we are going to discuss making existing customers count.

There are lots of ways grow your business. One of them is finding new customers. Another good strategy is to develop additional business from your existing customers.

You already have a relationship with these customers; they are familiar with your brand and have trust and confidence in it. It’s not costly for you to let them know about new product offerings. They are good candidates to encourage to buy more products or to spend more money.

Before we get into the strategy we’re going to look quickly at the 80/20 rule. Typically it means that 80% of the effects come from 20% of the causes. When you relate that to marketing it means that 80% of sales come from 20% of your customers. Keep that in mind as we get to our next section where we are talking about strategy to increase sales from existing customers.

When looking to existing customers for increased sales, review those essential 7Ps of Marketing. Consider the Product itself, Pricing, Promotions, Place, People, Physical Evidence and Process. What it is about these elements that keep your customers coming back? Are you able to improve any or all of these areas to delight your customers?

Watch our Once a Day Marketing™ video to learn more: Making Existing Customers Count

Monday, March 4, 2013

How Do Customers See Your Product? (Smart Monday/Physical Evidence)

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Smart Monday and I am sharing another one of the important 7Ps of Marketing, this time Physical Evidence.

You never get a second chance to make a first impression and this is certainly true when it comes to your product. Physical evidence relates to what your customers see when they look at your product. Another term for this is the visual cue.

Physical evidence can be the design of the product, color, shape, or packaging. It also may include the display rack that holds the product or how the product is physically promoted in an advertisement. What the customer actually sees creates an impression, good or bad, in his or her mind. The more pleasing to the eye the more favorable the impression.

Take a close look at your product. Evaluate what you see and consider how to improve that impression.

Watch our Once a Day Marketing™ video to learn more: The Physical Evidence of Products

Friday, March 1, 2013

Exploring Social Media Marketing- Facebook (Digital Friday/Process)

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Digital Friday and I am continuing our series exploring social meeting. Part II is focused on how Facebook can be a great tool for creating brand awareness.

Now with over 1 billion subscribers, Facebook is the largest social networking site by far.

It is a tool where you can create an online persona for your company, brand, and products. Many large companies are already doing so. This may be a good time for you to start thinking about having presence on Facebook. If you are going to jump into the world of Facebook, formulate a solid strategy so you are successful.

Facebook can be a pivotal part of a social media campaign and a great way to interact with your customers. The price is right, it’s free. I believe that it will continue evolving into an even more powerful marketing tool, including expanded social commerce and other enhancements that Facebook will unveil in the future.

Watch our Once a Day Marketing™ video to learn more: Branding With Facebook