There are lots of ways grow your business. One of them is finding new customers. Another good strategy is to develop additional business from your existing customers.
You already have a relationship with these customers; they are familiar with your brand and have trust and confidence in it. It’s not costly for you to let them know about new product offerings. They are good candidates to encourage to buy more products or to spend more money.
Before we get into the strategy
we’re going to look quickly at the 80/20 rule.
Typically it means that 80% of the effects come from 20% of the causes. When you relate that to marketing it means
that 80% of sales come from 20% of your customers. Keep that in mind as we get to our next
section where we are talking about strategy to increase sales from existing
customers.
When looking to existing customers
for increased sales, review those essential 7Ps of Marketing. Consider the Product itself, Pricing, Promotions,
Place, People, Physical Evidence and Process.
What it is about these elements that keep your customers coming
back? Are you able to improve any or all
of these areas to delight your customers?
Once a Day Marketing™ positions brands
to become #1 in the minds of target customers.
Visit our website at www.onceadaymarketing.com. You may also contact James Glover at (505)
501-1330 or email glover@onceadaymarketing.com
© 2013 Once
a Day Marketing™. All rights reserved.
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