Listen to our featured Ask Those Branding Guys radio show podcast: Christmas on the Pecos 25th
Anniversary
Hello, I’m Jim Glover, That Branding Guy, for Once
a Day Marketing™. On our radio show Ask
Those Branding Guys, we discussed branding and marketing of an annual signature
community event.
Joining us on-air was Lisa Boeke, Tourism Director at the
Carlsbad, NM Chamber of Commerce. Located in the southeast corner of New
Mexico, Carlsbad is home to the wonderful Christmas on the Pecos event. Participants
enjoy a 45-minute boat ride on the Pecos River and experience more than 100 homes
decorated for the holiday season forming a river of lights.
Christmas on the Pecos also features a Christmas Village
offerings souvenirs and gift items. Local restaurants provide hot chocolate and
dining for visitors. The event is celebrating its 25th anniversary
in 2016.
Branding Guy Dave Hayduk worked with the Carlsbad Chamber
to develop the strategy publicizing this year’s Christmas on the Pecos. Planning
the campaign which features the 25th anniversary theme began a year
ago. Marketing tactics include television, radio, print, public relations and social
media. Carlsbad also participates in the NM True advertising campaign where
they showcase the many local area attractions in addition to the national and state
parks.
The Chamber of Commerce continues to enhance Christmas on
the Pecos to keep it fresh and it has become a signature event in southeastern
New Mexico. Key components of a signature event include appealing to residents
and visitors as well as providing amenities and great experiences for all
participants to drive tourism in the region.
Enjoy the show!
Once a Day Marketing™ inspires
clients to brand bold. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those
Branding Guys™ every Monday at 11:00am (MDT) streaming live on SantaFe.com
KVSF 101.5 FM.
© 2016 Once a Day
Marketing™. All rights reserved.
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