Hello, I’m Marianne Tenenbaum, Branding Strategist, for Once a Day Marketing™. We are discussing
critical elements for effective marketing on mobile devices.
In today’s
environment it is more important than ever to connect with your target market
through the channels where they are receiving information; that means mobile
devices. In the past we have discussed the gap between the amount of time users
spend on mobile devices and the dollars spent to reach them via this channel. Now
we’ll focus on what makes a great mobile web or in-app advertisement.
Mobile web
or in-app ads should:
• Be
innovative
• Integrate
into customer habits
• Provide
a unique experience to connect with your brand
• Deliver
brand story with video
• Include
a call to action
The
television program Homeland, McDonalds and Taxi Trails (Stockholm) all have
created memorable ads/experiences in this space.
When you are
considering how to best allocate your marketing dollars, try creating a
campaign that will reach your audience where they are likely to be.
Once a Day Marketing™ inspires
clients to brand bold. Visit
our website at www.onceadaymarketing.com. Contact Marianne Tenenbaum at (505) 699-7849
or email mten@onceadaymarketing.com. Listen to Ask Those Branding
Guys™ every Monday at 11:00am (MDT) streaming live on SantaFe.com KVSF
101.5 FM.
© 2016 Once a Day
Marketing™. All rights reserved.
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