Elements of a Great Website (Strategy)

Hello, I’m Marianne Tenenbaum, Branding Strategist at Once a Day Marketing™. Today we are discussing the elements required to build a great website for your business.

A website is often the first place potential customers will encounter your brand.  This is an opportunity to convey the brand story and let site visitors know what your company is all about.  Be authentic and connect with customers on an emotional level.  Brand personality should be reflected through high quality professional videos and photos.  Include a well-crafted narrative about why your company is in business and what sets you apart.

Speaking of narrative, don’t skimp when it comes to creating text content.  Site visitors do read it; anything you present must be well written and free of typos and grammatical errors.  The fact that attention has been paid to this level of detail will reflect favorable on the brand.

No matter the format you choose or the number of pages the website has, it should provide a good customer experience enabling users to readily find what they are looking for.  Design a site that is clear and easy to follow.

A website should include an invitation for customers to join your community as well as contribute their experiences with the brand through sharing content.  Include icons for your company’s social media sites so customers can find them and like/follow and share.

Last and perhaps most important, work with a web developer or digital marketing expert to ensure your website is optimized for searches and ready for online advertising that you are planning. 

Once a Day Marketing™ inspires clients to brand bold. Visit our website at www.onceadaymarketing.com. Contact Marianne Tenenbaum at (505) 699-7849 or email mten@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at 11:00am (MDT) streaming live on SantaFe.com KVSF 101.5 FM.

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