Generate Excitement for Your Brand (Strategy)

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are discussing how to generate buzz for your brand.

All businesses that interact with customers have an opportunity to generate excitement for the brand and make those interactions great customer experiences. This applies whether it is a B2B or B2C enterprise.

Crucial elements to remember are:

·      Every business has attributes that make their character unique

·      Employees / sales people are a brand’s best messengers

·      All employees are “on show” when they are engaging a customer in person, on the   phone or via presentations

To create excitement for your brand, determine what your business has to build on and develop a compelling story to share with your audience. Present what your brand is all about in a fun, engaging way will resonate with customers. Be creative! Tell a story in a way that is original, different or off-beat to ensure your brand stands out and is memorable.

Make it a priority to educate your employees about your brand story and how you want them to deliver it; provide guidelines for do’s & don’ts when they are in front of customers. Employees should be able to enthusiastically share the brand story and create a great customer experience during every interaction.

Once a Day Marketing™ inspires clients to brand bold. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501.1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at 11:00am (MDT) streaming live on SantaFe.com KVSF 101.5 FM.

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