Search Engine Marketing Magic with PrestiDigital Media (Strategy)

Listen to our featured Ask Those Branding Guys radio show podcast: PrestiDigital Media

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed branding and marketing of a new Santa Fe media marketing business.

Joining us on-air were Demi Malnar-Frye and Devon Jackson, founders of PrestiDigital Media, a new company specializing in search engine marketing and optimization (SEO) using Google. They handle web, social media, emails (blasts and strategies) and blogs ensuring that clients understand and share their brand essence. They are making their own brand unique by naming the founders as The Maven and Menace in lieu of traditional corporate title.

PrestiDigital Media also sets themselves apart with their philosophy:  the more preparation work you do, the better your website will perform when it’s complete. Demi noted that having a website is just the beginning; analytics and data are a big consideration.  

Demi shared that when it’s done well, marketing is a combination of science and art – the name PrestiDigital reflects the magic that happens when the balance of these two elements are brought into a project.

Devon emphasized that words are still an important part of your content strategy. Search algorithms reward content that is fresh, interesting and valuable with improved SEO. As a result, it is critical to update your website on a regular basis and provide a good user experience.

To promote PrestiDigital Media, Demi & Devon started by looking at their own brand and created designs and colors that reflect their backgrounds. They developed a one page website which is becoming more popular today. PrestiDigital can also be found on Facebook, Instagram and Twitter.

When using paid promotion, Devon discussed understanding your customer and promoting content that is specific, such as “Tune in to PrestiDigital Media on Ask Those Branding Guys Today at 11:00am.”

PrestiDigital Media’s hidden gem for businesses to leverage: when researching a blog, reach out to the experts in the industry when you are developing the story. Once the blog is posted, contact those experts and ask them to assist you in cross-promoting the article.

Once a Day Marketing™ inspires clients to brand bold. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at 11:00am (MDT) streaming live on SantaFe.com KVSF 101.5 FM.

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