Building a Brand on Global Citizenship (Strategy)

Listen to our featured Ask Those Branding Guys radio show podcast: Santa Fe Council on International Relations

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed branding and marketing of a Santa Fe organization that builds global citizenship.

Joining us on-air was Sandy Campbell, Executive Director of Santa Fe Council on International Relations (CIR). Founded in 1965 to assist foreign visitors, CIR has grown rapidly in recent years, both expanding and enhancing its activities. Their mission is to connect New Mexico with the world by engaging and educating people to become responsible global citizens.

Sandy shared that good global citizens have awareness of world issues, take responsibility for other human beings and the planet and makes choices that support a sustainable future for the world.

Education is a large part of the Council on International Relations focus and includes such offerings as an upcoming summit on human rights. Other programs highlight educational opportunities for high school students and speaking events that are open to the public where participants can gain insights from a wide range of international speakers.

Working with a State Department grant, Santa Fe Council on International Relations brings about 250 visitors to Northern New Mexico annually. CIR's network of volunteers show them the incredible diversity of Northern New Mexico and get the opportunity to learn from these diverse individuals in return. Visitors come for various reasons and CIR connects them to their area of interest whether that is learning how government functions, autonomous Native-American pueblos or other areas.

To gain awareness for the CIR brand they have been working extensively with high school students and young professional assisting them to understand their place in the global community. These target groups will be working in a more globalized world and will need different tools to be successful in navigating this environment; embracing and celebrating the diversity among us is a key factor.

The message of the Santa Fe Council on International Relations is centered on the global citizen. Young professionals in Northern New Mexico have an interest in social value and are eager to engage with counterparts from around the world.

Enjoy the show!

Once a Day Marketing™ inspires clients to brand bold. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at 11:00am (MDT) streaming live on SantaFe.com KVSF 101.5 FM.

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