Listen to our featured Ask Those Branding Guys radio show podcast: The Celestial Bee
Hello, I’m Jim Glover, That Branding Guy, for Once
a Day Marketing™. On our radio show Ask
Those Branding Guys, we discussed branding and marketing of a unique Santa
Fe wellness business.
Joining us on-air was Lauren Kendall – practitioner and owner of The
Celestial Bee, offering the therapeutic and healing benefits of bee
venom therapy; which is especially effective for Lyme disease, arthritis, and
nerve-related illnesses. Lauren also keeps bees in hives across 3 different yards
in the Santa Fe area.
Lauren became interested in bees and bee therapy when she
was farming on the east coast and contracted Lyme disease. On a trip through Santa Fe she found herself
in a bee yard as was stung by a honey bee.
After that she noticed the symptoms of her Lyme disease began to
improve. This piqued her interest in bee
venom therapy and lead to her becoming a Hoshindo practitioner.
In addition to her practice, Lauren runs a 2-acre farm
and farmer’s market at the Arroyo Vino restaurant where she also keeps some of
her bees. The farm produces much of the
produce for the restaurant and is part of Lauren’s effort to improve the health
of the bee population. The Celestial Bee
has a line of bee related products for clients, which are available at the
farmers market and the Hive Market in Santa Fe.
The Celestial Bee clients are mainly people suffering
from Lyme disease who have heard about Lauren via word of mouth and sought her
out. One of Lauren’s branding challenges is ensuring customers believe in the
treatment and trust the process.
Lauren is in the now making changes to reshape her brand
and tap into the national market for her services. She plans to increase outbound content on her
website and Facebook and Instagram sites.
Those Branding Guys shared the ideas of incorporating the
plight of the bees as a socially-conscious element of her business as well as
creating a regular blog. Lauren’s goal
is to eventually take the business to an international level.
Enjoy the show.
Once a Day Marketing™ inspires
clients to brand bold. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those
Branding Guys™ every Monday at 11:00am (MDT) streaming live on SantaFe.com
KVSF 101.5 FM.
© 2016 Once a Day
Marketing™. All rights reserved.
No comments:
Post a Comment