Hello, I’m Jim Glover, That Branding Guy, for Once a
Day Marketing™. Today we are
asking you to consider whether or not your customers love your brand.
The Beatles once sang "All you need is love." This is certainly true when it comes to
brands. If customers love a brand they
will be loyal, seek it out repeatedly over the competition and tell their
friends all about it.
Starbucks, Disney and In-N-Out Burger are three brands
that feel the love from their customers.
Starbucks customers lineup to purchase that next brewed coffee, latte or
Mocha Frappuccino.
Disney fans are setting attendance records at Disney
theme parks despite increase in ticket prices and a slow economy.
In-N-Out Burger lovers will use Google maps to plan
routes that pass by the restaurant just so they can grab a Double Double,
chocolate shake and fries.
Does this brand love happen by accident? Not on your life. Starbucks, Disney and In-N-Out Burger work
hard to create a memorable and rewarding experience for each and every customer. They understand the importance of enhancing
all aspects of the 7Ps of Marketing.
Now back to my original question. Do your customers love your brand? Whether the answer is yes or no, there is
always room to make your brand better.
Each enhancement you create using the 7Ps of Marketing will make it a
bit easier for your customers to love your brand.
Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com.
Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at 11:00am (MST) streaming
live on SantaFe.com KVSF 101.5 FM.
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