Hello, I’m Jim Glover, That Branding Guy, for Once
a Day Marketing™. Today we are looking at a way to enhance your brand and
business by empowering your followers to share their customer moments through
User Generated Content.
In previous Once a Day Marketing blogs we've discussed
the growth of smart phones with cameras, the popularity of "selfies,"
and how positive visual cues favorably impact a brand. Leading brands are using
these trends to create more reach and engagement by enabling clientele to post
photos and videos highlighting positive customer moments. This approach is
called User Generated Content or UGC.
For example, Bon Appetit is encouraging followers to use
Instagram and Twitter #roastboast to share pictures of their favorite meat roasts.
Bon Appetit is using these posts to inspire future recipe ideas in their
magazine and feature the top content on the Bon Appetit website.
What a great strategy for both the brand and its patrons.
Bon Appetit receives innovate roast ideas from followers, along with user
generated content they can post on their website. If selected, customers get
global recognition from this gourmet publication.
UGC is here to stay and will continue to grow in the
future. UGC gets followers actively engaged with your brand and creates strong
endorsements that will drive more fans, reach and engagement.
What can you do to encourage followers to share customer
moments through user generated content? UGC is something to think seriously
about. I'm Jim Glover,
that branding guy for Once a Day Marketing and be sure to brand strong in 2014.
Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. Contact
James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at 11:00am (MDT) streaming
live on SantaFe.com KVSF 101.5 FM.
No comments:
Post a Comment