Listen to our featured Those Branding Guys radio show podcast: Graphic
Design with Dave Garner
Hello, I’m Jim Glover, That Branding Guy, for Once
a Day Marketing™. On our radio show Those Branding Guys, we discussed how important
it is that customer encounters with your brand are visually appealing and send
the message you want to convey.
Joining us on air was Graphic Designer Dave Garner, whose
background in marketing and advertising lead him to launch his own company 17
years ago. Visual cues about your
company and brand are essential for customers to understand your message. Garner shared that he starts the design
process by first understanding what the client’s brand is all about and
translating that into great visuals that have an emotional impact.
A company’s logo has generally been thought of as an
extension of the brand. Extensive use in
the current digital environment, in apps and on small devices, has now made it a
key identifier of the brand. Garner
stated that now more than ever it is essential to remember that less is more
and focus on creating designs that will draw in the customer.
According to Garner, common errors businesses make when
they are working on design elements is not aligning to what the business does
and desiring a graphic that does not tell the appropriate story. Dave’s number one tip to enhance your
company’s visuals impact is to reach out to a third party and request input
around what the current physical evidence says to them. If it does not align with the image you want,
make enhancements accordingly.
Glover reminded us that establishing visual prompts for
your customers reaches beyond logo or advertising designs. The appearance of a store front, signage,
etc. should be clear, inviting and informative as well as convey what your
business is about. Leverage the 7Ps of
marketing to review where visual cues may require enhancement.
Enjoy the podcast.
Once a Day Marketing™ positions brands to become #1 in the minds of target
customers. Visit our website at www.onceadaymarketing.com. Contact James
Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Those Branding Guys™ every Monday at 11:00am
(MST) streaming live on SantaFe.com KVSF 101.5 FM.
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