Listen to our featured Those Branding Guys radio show podcast: Shel
Horowitz Being Green and Profitability
Hello, I’m Jim Glover, That Branding Guy, for Once
a Day Marketing™. On our radio show Those Branding Guys, we discussed how
being a green business is good for your brand.
Joining us on air was Shel Horowitz, green business
profitability expert, speaker, columnist, marketing consultant and author. He has been embracing green since the 1970s
and was the first business ever to achieve gold level certification from Green
America, lending credibility to his own brand.
As a green profitability expert, Horowitz focuses his
work on businesses that are moving toward being more eco-friendly and assists
them to reach their desired audience.
Glover expanded that green puts a brand in a favorable light with
customers.
In his new book, Guerrilla
Marketing Goes Green, Horowitz discusses how being green and profitable do
go together. Expense can be lower when
switching to more efficient products such as LED bulbs and printers that can
print on both sides of the paper. Further,
sharing your company’s sense of social responsibility allows you to connect
with customers’ values and enhances your ability to complete against larger,
better funded companies.
Horowitz shares that the most important element for any
business desiring to start being green is changing their mindset. Common errors of companies as the begin
moving toward green include insufficient research around changes that appear
green but may in fact not been as beneficial as at first glance as well as
switching to a green product without having a process in place to collect and
recycle it.
Horowitz predicts that businesses that do not decrease
their impact on the environment will become less profitable in the coming years
because they will be diverging from what is meaningful to customers. These
individuals will find new companies who better align with their socially
conscious mindset.
Enjoy the podcast.
Once a Day Marketing™ positions brands to become #1 in the minds of target
customers. Visit our website at www.onceadaymarketing.com. Contact James
Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Those Branding Guys™ every Monday at 11:00am
(MST) streaming live on SantaFe.com KVSF 101.5 FM.
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