Enhancing Your Brand With Technology (Knowledge)

Listen to our featured Those Branding Guys radio show podcast: NM Tech Council Eric Renz-Whitmore

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™.  On our radio show Ask Those Branding Guys, we discussed how embracing technology can enhance all aspects of your brand.

Joining us on air was Eric Renz-Whitmore, Community Director of the New Mexico Tech Council.  NM Tech Council is a trade association whose purpose is to connect business to technology resources and advance growth through communication, sharing trends and in-person events.

 Although technology can mean various things depending on who you ask, Eric defines it as tools and how we use them, especially information, and can encompass anything from your car telling you it needs an oil change through monitoring the number of views on your website and everything in between.  Glover added that technology is a top Google ad word along with innovation and entrepreneurship; demonstrating strong consumer interest.

Local companies doing exciting things in the technology arena include Intel’s work with data warehouses and NewsCastic, a company redefining local news.  Eric went on to say that tech is important to the State brand in NM and being thought of as the place for tech should be a long term goal.  NM already has numerous technology based concerns including two national labs, the bio sciences center, Spaceport America and the Very Large Array.

Eric stressed that using technology/social media platforms is an essential channel to promote your brand.  A key element of using new channels is to monitor the metrics and ensuring you are able to determine the impact to sales (positive or negative).

Emerging tech trends include wearable technology such as Google Glass.  These advances allow businesses to interact with customers on a personal level; sharing coupons they may find relevant or even greeting them with an artificial intelligence Avatar to enhance their shopping experience.

Glover summed up that the critical take away from the discussion of technology is for each of you to consider how you can use it to enhance all facets of your brand.  You know your competition is!

Enjoy the podcast.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers.  Visit our website at www.onceadaymarketing.com.  Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com.  Listen to Those Branding Guys™ every Monday at 11:00am (MDT) streaming live on SantaFe.com KVSF 101.5 FM.

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