Branding an Exciting Fund Raising Effort (Strategy)

Listen to our featured Those Branding Guys radio show podcast: $50,000 Dream Wedding

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™.  On our radio show Ask Those Branding Guys, we discussed an innovative way to raise money for a non-profit.

Joining us on air were Sandra and Robert Rivera, Executive Producers of $50,000 New Mexico Dream Wedding Giveaway.  Dream Wedding Giveaway is an event benefitting UNM Children’s Hospital and raises money through raffle ticket sales and a contest were 20 finalist couples create their own clever ways of fundraising in a chance to win a dream wedding. To date, Dream Wedding has raised over $85,000 

for its cause.

Sandra shared that sponsors cover all of the numerous aspects of the wedding and couples vying for the top prize are judged by the amount they raise, creativity and referrals to sponsors.  The event is promoted through wedding magazines, television and radio commercials as well as social media including Pinterest, Facebook and Instagram.

Glover asked if Sandra and Robert have looked into best practices around scalability and the opportunity to engage donors to promote the cause, perhaps through having more than one winner.

Robert noted that geography is challenge.  Dream Wedding is open to contestants across the state although most of the sponsors are in Albuquerque; where participants need to be to compete and meet sponsors.  Glover suggested the potential to add sponsors in other New Mexico cities and holding competitions by region.

Communication regarding launch of a new website is the current key branding concern.  In conjunction with the launch of the new site, Glover indicated an effective means of maintaining integrity of the brand would be to provide support and fundraising tools for contestants on the website to ensure a cohesive, consistent message is being presented to contributors.

Enjoy the podcast.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers.  Visit our website at www.onceadaymarketing.com.  Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com.  Listen to Those Branding Guys™ every Monday at 11:00am (MDT) streaming live on SantaFe.com KVSF 101.5 FM.

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