Listen to our featured Ask Those Branding Guys radio show podcast: Ben
Smith Drummer with Heart
Hello, I’m Jim Glover, That Branding Guy, for Once
a Day Marketing™. On our radio show Ask
Those Branding Guys, we discussed the
branding of rock and roll hall of fame band Heart.
Joining us on air was Ben Smith, drummer with the
legendary band Heart for the past 16 years and also founder of the Ben Smith
Drum Experience, a corporate team building event.
Ben shared how much he enjoys performing with Ann and
Nancy Wilson, founders of Heart and the pride he felt for the band's recent
introduction into the Rock and Roll Hall of Fame. He also highlighted Heart's
appearance at the Kennedy Center Honors where Ann Wilson sang "Stairway to
Heaven" in front of honorees Led Zeppelin. The YouTube video of that
moment has accumulated almost 11 million views.
Ben noted that Ann and Nancy Wilson pay close attention
to managing the Heart brand. The sisters have a great grasp of marketing and
business process. The Heart brand reflects their passion for performing and
playing together as a group. They also work diligently on improving the Heart
product, including producing new songs and enhancing their concert-goers
experience.
Smith is also developing his own personal brand, Ben
Smith Drummer. His website and social media channels emphasize the Ben Smith
Drummer moniker. To enhance his brand, Ben has developed a specialized product
called the Ben Smith Drum Experience that provides team building for
corporation and organizations. With the brandline "Fun That's Team
Building," his unique team building experience unites large groups through
rhythm, rock & roll and a whole lot of fun.
Ben added that the biggest challenges for artists is
staying focused. He recommends that creative individuals focus on finishing an
important project before starting the next one. Sound advice from a guy with
heart.
Enjoy the podcast.
Once a Day Marketing™ positions brands to become #1 in the minds of target
customers. Visit our website at www.onceadaymarketing.com. Contact James
Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at 11:00am
(MDT) streaming live on SantaFe.com KVSF 101.5 FM.
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