Hello, I’m Marianne
Tenenbaum, contributing blogger for Once
a Day Marketing. Today is Digital Friday and, inspired by two recent Wall Street Journal
articles, I am going to summarize the recent news of Facebook’s newly unveiled
Graph Search.
On January 15, 2013 Facebook launched a new search,
referred to as the Graph Search. This
feature allows users to seek information based on connections to their friends;
for example search for a favorite movie.
The search may also be used to obtain a more specific recommendation
such as the best spot for Chinese food in San Francisco. With 800 million active users and
supplemental sources from BING, I am sure search possibilities are endless.
What does this mean to your business? Any potential opportunities will not be available immediately. Facebook is currently testing the tool with a limited number of users and it’s not available on mobile devices.
Although initial response online and on Wall Street was
lukewarm at best; Facebook has opened up a myriad of possibilities for the
future. Your business may have more
choices available to reach customers, ways to build deeper emotional
connections to your audience, re-energized campaigns to Like a business and an
additional search engine to channel your marketing message through.
Click on the
link to watch the Once a Day Marketing
video about enhancing your online presence: The Importance of Online Visibility
Once a Day Marketing assists businesses
to become #1 in the minds of their customers.
Visit our website at www.onceadaymarketing.com. You may also contact James Glover at (505)
501-1330 or email glover@onceadaymarketing.com
© 2013 Once
a Day Marketing™. All rights reserved.
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