Hello, I’m Jim
Glover, That Branding Guy, for Once a Day Marketing™. Today is Recon
Thursday where I share my thoughts on branding and marketing.
The other
day a friend posted an inspiring illustration on Facebook. The image showed a man walking through a
field pulling an asphalt road behind him.
With every step he was leaving a defined path for others to follow. The caption read: "Sometimes the best
road is the one we make".
This
illustration reminded me of all the promotional channels available to market
our products or services. I refer to
these options as the marketing ecosystem.
There are countless combinations -- print, video/audio, PR, online,
direct, out of home, place-based, mobile, and experiential -- that you can use
to develop your marketing. If you are
creative and strategic, you will map out a plan or "recipe" that is
unique to your brand. If successful,
your competitors will follow.
To learn
more about promotional channels, watch my Once
a Day Marketing video: The Evolving
Marketing Ecosystem
Once a Day Marketing assists brands to
become #1 in the minds of their customers.
Visit our website at www.onceadaymarketing.com.You may also contact
James Glover at (505) 501-1330 or email glover@onceadaymarketing.com
© 2013 Once
a Day Marketing™. All rights reserved.
No comments:
Post a Comment