Leverage PR to Enhance Your Brand (Action Wednesday/Promotion)

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing.  Today is Action Wednesday.

I'm sending out a press release today on behalf of a client to generate publicity for outstanding work the company has recently completed.  I imagine that you've accomplished some great work this past year as well.

For Action Wednesday develop a press release and distribute it to the media.

Publicity creates a slightly different promotion for your business than a paid advertisement or other tactics in the traditional mode.  When people see a news related story, it lends credibility to your company and your brand.  I believe customers will have more confidence in your product than they would when only seeing an advertisement you paid for.  There is a subtlety with respect this kind of publicity and the press release is what drives it.

Click on the link below to watch my Once a Day Marketing video to learn how to use PR to enhance your brand: http://youtu.be/i-83anB-PF0

Once a Day Marketing assists businesses to become #1 in the minds of their customers.  Visit our website at www.onceadaymarketing.com.  You may also contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com

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