When customers
decide to make a purchase, they tend to buy the product that commands the top place
in their minds at that time. It’s more
than mindshare. It's the fact that the
product benefit is clearly understood and commands the #1 recall position. Being #2 might sound impressive but it won't
generate the sale.
As you move
forward with your branding efforts it's imperative that you become #1 in the
minds of your target customers in some dimension of the purchase. Work hard to establish this unique
positioning and don't try to be all things to all people.
To learn
more about brand positioning, click on the link to watch this Once a Day Marketing video: Being #1 in Your Customer's Mind
Once a Day Marketing assists businesses
to become #1 in the minds of their customers.
Visit our website at www.onceadaymarketing.com.You may also contact
James Glover at (505) 501-1330 or email glover@onceadaymarketing.com
© 2013 Once a Day Marketing™. All rights reserved.
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