There are
many product strategies available and we are going to start by looking at the
Ansoff Product/Market Matrix. This
classic paradigm has been used by marketers for a long time.
The first
concept is market penetration, used
for an existing product in an
existing market. This may enable you to
grab a little more market share from your competition. Another intersection of the matrix is market development, used with an
existing product to tap into new markets.
Next is product development. This means you have an existing market but
you are trying to push more product into that market. The last intersection of the Ansoff
Product/Market Matrix is diversification,
where you create new products for new markets.
Watch our Once a Day Marketing video to see
examples and learn more about product strategy: Product Strategy: Meeting Customer Needs
Once a Day Marketing positions brands
to become #1 in the minds of target customers.
Visit our website at www.onceadaymarketing.com. You may also contact James Glover at (505)
501-1330 or email glover@onceadaymarketing.com
© 2013 Once
a Day Marketing™. All rights reserved.
No comments:
Post a Comment