Managing Your Marketing: In-House or Out-Sourced? (Recon Thursday/Process)

Hello, I’m Jim Glover, That Branding Guy for Once a Day Marketing™.  Today is Recon Thursday and we are starting a new series around assessing your own branding and marketing efforts to determine whether or not you are doing a good job or if it may be time to seek outside support.

I know branding and marketing but I certainly don’t know automobile repair.  When it comes to my own marketing and branding I do that.  But if my car breaks down I certainly don’t fix it myself, it’s just not my core competency.

Now that you are beginning to understand what branding and marketing is, you should evaluate the results of your recent branding and marketing activities and determine if you are achieving your goals and attaining the desired results.

Here are some questions to ask yourself when considering whether or not you should be doing your own marketing or having it out-sourced:

-          Do you have a marketing plan in place?
-          Are you implementing that plan?
-          Are you being consistent with that implementation?
-          Do your target customers now have a clear understanding of your brand?
-          Are you satisfied with your creative material (website, ad copy, brochures)?
-          Are your customers responding by calling, buying your product, visiting your website, etc.?

If you are honest in your assessment, then you know if your in-house branding and marketing is working or whether you should bring in a professional to support your efforts.  If you decide to hire outside assistance who should that be?  When should you bring them in?  What should you have them do?

Stay tuned for my future blogs in this series where we will discuss the different type of professional support and answer those questions for you so that you will have enough information to make informed decisions.

That concludes Recon Thursday.  Join us tomorrow for Digital Friday.  To discuss an online or onsite service engagement and enhance the marketing and branding for your organization, contact James Glover: (505) 501-1330 or onceadaymarketing@gmail.com.  I’m Jim Glover, That Branding Guy, for Once a Day Marketing™ and we’ll see you next time.

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