Once a Day Marketing

Thursday, April 11, 2013

Driving Repeat Customer Purchases (Recon Thursday/Promotion)

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing. Today is Recon Thursday and we are discussing something I call customer usage cycles and whether or not you are maximizing that concept at your company.

Customer usage cycles are the recurring intervals when customers purchase your product. For example, a mattress company's message to customers that they should buy a new mattress every eight years. That is the customer cycle the mattress company is creating.

The benefit of establishing recurring customer cycles is that your customers will think about buying your product or service on a regular, habitual basis such as every eight years for a mattress or once a day for a video blog.

Consider how you can create a recurring cycle for your product. Then develop a marketing campaign around cycles that will encourage your customers to think about you on a regular basis.

Watch our Once a Day Marketing™ video to learn more: Driving Repeat Customer Purchases

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. You may also contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com

Wednesday, April 10, 2013

Enhance Your Brand with Public Speaking (Action Wednesday/Promotion)

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing. Today is Action Wednesday and we are going to discuss the importance of becoming a public speaker.

One of the best ways I’ve found to enhance my own personal brand is seeking public speaking engagements. There are many organizations in need of professionals to speak to their audiences on a variety of topics.

This activity brands you as an expert. You will be in front of a large gathering speaking about a subject you are very knowledgeable of. That enhances your brand. Afterwards, you are able to make connections with people from the group. Those connections may lead to business opportunities.

Develop entertaining and informative content. You don’t want to be boring. You want to make sure that everybody leaves the presentation excited about what they’ve heard and feeling good about the content.

Watch our Once a Day Marketing™ video to learn more: Public Speaking Enhances Your Brand

Tuesday, April 9, 2013

Crisis Management and Your Brand (Strategic Tuesday/Process)

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Strategic Tuesday and I want you to think strategically about crisis management.

Yesterday on our radio show "Ask Those Branding Guys" guest Stefan Dill from Dill Communications shared with us the importance of having a crisis plan in place should some unforeseen event negatively impact your brand. Recent stories in the news about Rutgers University and its basketball program or stranded passengers on Carnival Cruise Line prompted this conversation.

When crisis hits your business, brand stature drops because unfavorable impressions are being formed in the minds of the public. It's imperative to react to the crisis in a way that restores the image of your brand by taking full responsibility for your company's actions and assuring the public that the situation has been resolved and will not happen again in the future.

For Strategic Tuesday, take a moment to follow our informative chat about crisis management via the "Ask Those Branding Guys" podcast and learn about the elements of a crisis management plan. The discussion starts ten minutes into the podcast.

Listen to our podcast: Ask Those Branding Guys Radio Broadcast 4-8-13

Monday, April 8, 2013

Are Customers Recalling Your Brand? (Smart Monday/Process)

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Smart Monday and we are looking at brand recognition and recall.

Brand recognition means potential customers have some understanding of your brand even if they don't know where that awareness came from.

Recall is when customers can actually name your brand when thinking of a product category. Recall is important because customers must have your brand on their mental radar when making a purchase decision.

If you are doing a good job of branding your brand will always come to mind, ensuring you have a great chance of making a sale. All your branding efforts are designed to create recognition, recall and top of mind.

Watch our Once a Day Marketing™ video to learn more: Brand Recognition and Recall

Friday, April 5, 2013

CBS Sports Slam Dunks NCAA Online Coverage (Digital Friday/Process)

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Digital Friday and we are going to give a big shout out to CBS Sports.

For college basketball fans this is a great time of the year. The NCAA Tournament is underway to determine the #1 team in the nation. These games are exciting and you never know which team is going to win. That's what makes it so much fun to watch.

Another aspect that makes it fun to watch is that CBS Sports is streaming the tournament live on the Internet. This is a tremendous product offering by CBS Sports for fans who don't have access to the game on a television set. Now fans who are out of their home can still tune in and root for their team.

CBS Sports gets high marks for using digital technology to enhance the customer experience. As you strive to increase the stature of your brand with your customers remember to review all possible digital strategies. With a careful exploration you might discover a digital solution that will wow your customers.

Thursday, April 4, 2013

Earning Professional Referrals (Recon Thursday/People)

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Recon Thursday and we are looking at how to build professional referrals.

Branding and marketing is a great way to increase mindshare with potential customers and to have them consider your product or service the next time they are in the buying mood.

Providing a great product and exceeding customer expectations are others way to keep the phone ringing because satisfied customers encourage their family, friends and peers to purchase your product.

There is yet another proven method to increase deal flow and that is having highly regarded industry professionals refer business to you. Nurture your professional relationships to ensure these individuals clearly understand your unique selling proposition (USP) and your ability to deliver on your brand promise.

Through this consistent effort you will earn their trust and they will recommend your business to potential customers in the future. Nothing beats a solid endorsement.

Watch our Once a Day Marketing™ video to learn more: Real World Example: Building Professional Referrals

Wednesday, April 3, 2013

Grading Your Customer Experience (Action Wednesday/People)

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Action Wednesday where we're going to have you grade the customer experience at your business.

Remember back in high school when the teacher would score your work? When you received that A+ you felt great because you knew you did a nice job and impressed the teacher. With a C- you weren't feeling as good because you let the teacher down and didn't exceed his or her expectations.

Now let's relate this concept to your own brand and the experience you provide your customers. What grade would they give you? Are you exceeding their expectations and customers are giving you an A+? Or are customer encounters less than exemplary and your grade would be a lot lower?

For Action Wednesday put yourself in the shoes of your customer of your business and give yourself a grade. Imagine all points of contact with the customers using the 7Ps of Marketing and rate each component. How is your product and price? What about your promotions and your people?

If you score an A+ then pat yourself on the back and keep it up. If you scored anything less then start working today on the customer experience across all aspects of your brand. It's okay to start small because every little bit helps raise your grade.

Watch our Once a Day Marketing™ video to learn more: Grading Your Customer Experience