Once a Day Marketing

Sunday, October 29, 2017

Branding a Podcast: His Way Her Way

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show That Branding Guy™, we discussed branding and marketing with the hosts of a popular podcast.

Joining us on the show were Javed Khan and Stacy Maynard – hosts of the His Way Her Way Podcast. In addition to the podcast, Javed and Stacy are both entrepreneurs and marketing consultants. Stacy’s business offers services in a variety of areas including social media, online marketing and video. Stacy is also a LinkedIn specialist and author. Javed’s company is a marketing services organization focused on digital media/marketing, websites, content and brand identity & strategy. Javed is also a speaker at conferences and events.

For those who may not be familiar with podcasts, they are simply audio files on the internet. Podcasts are easy to create and can be used as content on a websites and social media sites.

Javed and Stacy’s podcast, His Way Her Way, came about after they met at an event and realized they have a lot in common and really wanted to work together. The show is unscripted and provides a forum for their diverse opinions on a wide variety of topics. The podcast is receiving great feedback from listeners!

Stacy shared that one way they generate topics is for listeners to send them questions. Javed is inspired by conversations with people he connects with at speaking engagements and conferences. The resulting discussions on the show generate more questions and as a result, more podcasts.

The podcast is available on SoundCloud/HisWayHerWay which is a great interface to iTunes and has an app for Android users as well. These features make listening easy on a variety of devices. Javed & Stacy get the word out about the podcast by distributing the latest link via email lists and social media channels. The click-through rate on the e-mails has been very good.

Enjoy the show!

Once a Day Marketing™ inspires clients to brand bold. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to That Branding Guy™ every Saturday at 2:00pm (MDT) streaming live on SantaFe.com KTRC 1260.

Friday, October 20, 2017

Angel Fire Resort - Branding Year-Round Adventure

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show That Branding Guy™, we discussed branding and marketing with a New Mexico resort.

Joining us on the show were Spencer Weimer, Marketing Director for Angel Fire Resort, and their Publicist Krysty Ronchetti of SJ Communications. Angel Fire Resort in Northern New Mexico offers year-round outdoor adventure activities in a gorgeous mountain setting.

Spencer described all of the offerings of Angel Fire Resort including skiing, Nordic activities and snow tubing. In addition to their well know winter sports, the resort is also the #1 downhill mountain bike park in the southwest, has a private lake, an 18-hole golf course and a high elevation zip line.

Angel Fire differentiates themselves from nearby resorts based on unique ski-in, ski-out, night skiing and value price lift ticket attributes. To reach their target market with these messages, Angel Fire Resort uses print, TV and digital writer including bloggers. Family bloggers speak with a mom’s or dad’s perspective about their experience at the resort, a great way to connect with parents seeking a similar vacation.

Visitors to the resort come primarily from New Mexico as well as Texas and Oklahoma. Spencer indicated that Angel Fire is beginning to target potential guests in Southern Colorado with the value message.

To create memorable experiences for guests, Krysty shared that Angel Fire Resort hosts special events for college students and their Texas visitors. Other well received events include the annual downhill shovel races now its 39^th year.

Even well-known brands have challenges, Angel Fire Resort continuously works to overcome the perception that all of New Mexico is warm and it does not snow. We can all help them with that – Think Snow!

Enjoy the show!

Thursday, October 12, 2017

Mountain Trails Galleries - Location is Key to Brand Success

Listen to our featured That Branding Guy radio show podcast: Mountain Trails Gallery

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show That Branding Guy, we discussed branding and marketing with a Santa Fe gallery owner.

Joining us on the show was Kevin French – owner of Mountain Trails Gallery where his team is passionate about western art and connecting artists and their stories with collectors and their homes.

We discussed the importance of traffic flow in the gallery area and once again the old adage of location, location, location proves true. Mountain Trails can be found on Old Santa Fe Trail across from the Inn at Loretto and nearby Loretto Chapel. This is a very highly traveled area in the city and generating this foot-traffic awareness has been good for the gallery.

Kevin noted that this prestigious downtown location is important to leverage visitors already in town for other events such as Spanish Market and Indian Market. This is already an art-minded audience. The keys to Kevin’s success, however, are the quality of the western art exhibited, such as sculptures/monuments and paintings, and providing great customer experience.

Enjoy the show!

Monday, October 9, 2017

Branding Cheryl Alters Jamison's New Book: Texas Slow Cooker

Listen to our featured That Branding Guy radio show podcast: Heating Up Texas Slow Cooking

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show That Branding Guy, we discussed branding and marketing with a noted cookbook author.

Joining us on the show was Cheryl Alters Jamison, a 4-time James Beard Award-winning cookbook author, food writer and Southwestern foods expert whose accomplishments have been profiled in the national media and has been featured on national television shows. Cheryl is the host of Heating It Up, a food talk radio show here on Talk KTRC 1260 in Santa Fe.

For her new book Texas Slow Cooker, Cheryl has developed recipes that include everything from entrees to desserts to rev up your weeknight meals. The idea for the book concept originated when Cheryl’s stepdaughter talked about how her slow cooker enabled her to serve a good meal to her family even with the busy schedules of three children.

Texas Slow Cooker aligns perfectly with Cheryl’s brand which is focused on creating fun and excitement with good food. Her goal is to provide recipes that add pizzazz to meals and encourage people to share the joy of dining with their families around the dinner table.

Cheryl draws inspiration for her cooking, writing and her radio show from travel to exotic locales such as Peru, Cuba, France and Italy. She also has a backyard chicken coop with egg laying hens whose antics are a favorite topic on Heating It Up!

When it comes to promoting the new book, publishers have high expectations in today’s environment. Cheryl is using Facebook, Instagram and Twitter to share information about her new releases. She is making numerous appearances on TV and radio shows, in-person appearances to sign books as well as teaching workshops and cooking classes. Cheryl also features Texas Slow Cooker on her Excited About Food website along with links to purchase that and any of her other 20 book.