Hello, I’m Jim Glover, That Branding Guy, for Once
a Day Marketing™. On our radio show That
Branding Guy™, we discussed branding and marketing with a New Mexico resort.
Joining us
on the show were Spencer Weimer, Marketing Director for Angel Fire Resort, and
their Publicist Krysty Ronchetti of SJ Communications. Angel Fire Resort in
Northern New Mexico offers year-round outdoor adventure activities in a
gorgeous mountain setting.
Spencer
described all of the offerings of Angel Fire Resort including skiing, Nordic
activities and snow tubing. In addition to their well know winter sports, the
resort is also the #1 downhill mountain bike park in the southwest, has a
private lake, an 18-hole golf course and a high elevation zip line.
Angel Fire
differentiates themselves from nearby resorts based on unique ski-in, ski-out,
night skiing and value price lift ticket attributes. To reach their target
market with these messages, Angel Fire Resort uses print, TV and digital writer
including bloggers. Family bloggers speak with a mom’s or dad’s perspective
about their experience at the resort, a great way to connect with parents
seeking a similar vacation.
Visitors to
the resort come primarily from New Mexico as well as Texas and Oklahoma. Spencer
indicated that Angel Fire is beginning to target potential guests in Southern
Colorado with the value message.
To create
memorable experiences for guests, Krysty shared that Angel Fire Resort hosts
special events for college students and their Texas visitors. Other well received
events include the annual downhill shovel races now its 39th year.
Even
well-known brands have challenges, Angel Fire Resort continuously works to
overcome the perception that all of New Mexico is warm and it does not snow. We
can all help them with that – Think Snow!
Enjoy the
show!
Once a Day Marketing™ inspires
clients to brand bold. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to That
Branding Guy™ every Saturday at 2:00pm (MDT) streaming live on SantaFe.com
KTRC 1260.
© 2017 Once a Day
Marketing™. All rights reserved.
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