Branding Cheryl Alters Jamison's New Book: Texas Slow Cooker

Listen to our featured That Branding Guy radio show podcast: Heating Up Texas Slow Cooking

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show That Branding Guy, we discussed branding and marketing with a noted cookbook author.

Joining us on the show was Cheryl Alters Jamison, a 4-time James Beard Award-winning cookbook author, food writer and Southwestern foods expert whose accomplishments have been profiled in the national media and has been featured on national television shows. Cheryl is the host of Heating It Up, a food talk radio show here on Talk KTRC 1260 in Santa Fe.

For her new book Texas Slow Cooker, Cheryl has developed recipes that include everything from entrees to desserts to rev up your weeknight meals. The idea for the book concept originated when Cheryl’s stepdaughter talked about how her slow cooker enabled her to serve a good meal to her family even with the busy schedules of three children.

Texas Slow Cooker aligns perfectly with Cheryl’s brand which is focused on creating fun and excitement with good food. Her goal is to provide recipes that add pizzazz to meals and encourage people to share the joy of dining with their families around the dinner table.

Cheryl draws inspiration for her cooking, writing and her radio show from travel to exotic locales such as Peru, Cuba, France and Italy. She also has a backyard chicken coop with egg laying hens whose antics are a favorite topic on Heating It Up!

When it comes to promoting the new book, publishers have high expectations in today’s environment. Cheryl is using Facebook, Instagram and Twitter to share information about her new releases. She is making numerous appearances on TV and radio shows, in-person appearances to sign books as well as teaching workshops and cooking classes. Cheryl also features Texas Slow Cooker on her Excited About Food website along with links to purchase that and any of her other 20 book.

Once a Day Marketing™ inspires clients to brand bold. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to That Branding Guy™ every Saturday at 2:00pm (MDT) streaming live on SantaFe.com KTRC 1260.

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