Discussing Branding With New Mexico Magazine (Strategy)

Listen to our featured Ask Those Branding Guys radio show podcast: Dave Herndon, Editor-in-Chief, New Mexico Magazine

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed tourism and the branding of New Mexico with the Editor of the state’s magazine.

 Joining us on the show was Dave Herndon, Editor-in-Chief of New Mexico Magazine. Part of the Department of Tourism, the 92 year old publication promotes travel throughout the state and focuses articles on history, culture, cuisine, lifestyle and related activities. This aligns well with the current New Mexico True advertising campaign.

Glover pointed out that for non-residents, which comprise 68% of subscribers, the publication with its enticing photographs creates anticipation and encourages visitors to plan what to do on their next visit. The magazine is also a great reminder of what the state has to offer.

Herndon shared that while circulation has not suffered in recent years, the rapid expansion of social media choices has lured advertisers away. To sustain itself, NM Magazine constantly works on audience development in an effort to attract new readers and followers.

Dave’s advice: choose your targets and focus your branding and marketing efforts there. You can’t be all things to all people.

Check out the New Mexico Magazine here.

Enjoy the show.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com.Listen to Ask Those Branding Guys™ every Monday at 11:00am (MDT) streaming live on SantaFe.com KVSF 101.5 FM.

© 2015 Once a Day Marketing™. All rights reserved.

Inbound Marketing Explained (Knowledge)

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are taking a look at inbound marketing is and why it is important for your business.

Inbound Marketing is a permission-based marketing strategy that enables potential customers to find your company at their convenience.

Advertising content is created and distributed using the power of social media digital channels to attract customers who are interested in your products and services. The premise is that potential customers intrigued by your offering will find your message and follow it back to your website, 800 number or store to obtain more information and ultimately make a purchase.

My company Once a Day Marketing™ has produced over 500 video blogs featuring content with branding and marketing advice shared via social media channels. We have followers in over 170 countries viewing, reading, liking, commenting and sharing our blogs.

This is inbound marketing. These posts create a life of their own and continue to generate brand awareness and interest 24/7/365 all over the world.

Inbound marketing should be a major part of your branding efforts. To learn more about inbound marketing, click on the link to watch my Once a Day Marketing™ video: Inbound Marketing is Like Fly Fishing

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at 11:00am (MDT) streaming live on SantaFe.com KVSF 101.5 FM.

© 2015 Once a Day Marketing™.  All rights reserved.

Are Your Marketing Results Measuring Up? (Knowledge)

Hello, I’m Marianne Tenenbaum, contributing blogger to Once a Day Marketing™. Today we are looking at measuring results of your marketing campaigns.

A popular maxim in process improvement says you can’t improve what you don’t measure. This applies to marketing efforts as well. How are you determining the success of your marketing campaigns? Do you judge results by how you feel? Are you looking at sales improvement or something else?

If you aren’t measuring results with meaningful data you may not have sufficient insight into how campaigns and channels are performing compared to expectations. As you are developing your next advertising campaign, establish goals for a few simple statistics such as response rate, increase in traffic, number of items sold or gross sales that make sense for your business/product.

When the campaign launches, ensure there is a process in place to gather results. Begin reviewing the performance of the advertising at the close of the campaign and compare that data to the goals you established.

As you continue to measure, you will accumulate fact based information that will enable you to direct your marketing to leverage the strategies that are driving the best results.

Learn more about establishing your goals. Watch our Once a Day Marketing video: SMART Goals

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at 11:00am (MDT) streaming live on SantaFe.com KVSF 101.5 FM.

© 2015 Once a Day Marketing™.  All rights reserved.

Best 2014 Advertising Campaign (Strategy)

Listen to our featured Ask Those Branding Guys radio show podcast: Newcastle Beer: Best 2014 Advertising Campaign

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed tourism branding at the state level and shared our views on the best advertising campaign in 2014.

Joining us on the show was Richard Verruni, Managing Director of The Bishop’s Lodge Ranch Resort & Spa. Richard is on the board of New Mexico Hospitality Association and he shared trends that the tourism industry is seeing for 2015.

The New Mexico Hospitality Association was recently formed through merging the NM Hotel and Tourism Associations. They kicked off the New Year with an aptly titled “Trends” conference. Richard shared that the outlook for tourism in 2015 is positive, with increased spending by the state for advertising outside of New Mexico.

We also reviewed Adweek's top advertising campaign for 2014, Newcastle's "If We Made It." The campaign approach was to share the amazing Super Bowl ad Newcastle would have made if they were an official advertiser for the big event. They say the $4 million Super Bowl ad buy was too expensive so they spoofed their planned commercial through an illustrated storyboard that would have featured actress Anna Kendrick.

Although the ad never aired during the Super Bowl, it generated 1 billion impressions through social media and publicity.

Enjoy the show.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at 11:00am (MDT) streaming live on SantaFe.com KVSF 101.5 FM.

© 2015 Once a Day Marketing™. All rights reserved.

The Best of "Ask Those Branding Guys" 2014

Listen to our featured Ask Those Branding Guys radio show podcast: The Best of Ask Those Branding Guys 2014

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we looked back at the best of our 2014 branding guests.

What a great year.  Over 40 Ask Those Branding Guys episodes featuring a wide array of brands on the couch discussing all aspects of branding and marketing to help your cash register ring.

If you missed a broadcast, you can find all our podcasts on SantaFe.com.

Have a great holiday season and enjoy the show.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at 11:00am (MDT) streaming live on SantaFe.com KVSF 101.5 FM.

© 2014 Once a Day Marketing™. All rights reserved.

Branding a World Class Museum (Strategy)

Listen to our featured Ask Those Branding Guys radio show podcast: Anderson Abruzzo Albuquerque International Balloon Museum

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed branding and marketing for a unique museum right here in Albuquerque, NM.

Joining us on the show was Jill Lane, Community Relations Director for the Anderson Abruzzo International Balloon Museum Foundation. The museum is the premier balloon destination in the world and is celebrating its 10^th Anniversary in 2015.

Museum customer experience includes the building itself, shaped like a fully inflated hot air balloon, kid-friendly interactive exhibits and hands on displays all centered around lighter-than-air flight. The museum also has a 10-acre property used for events. Glover noted that creating awareness for visitors attending these non-balloon events is a great opportunity.

Among their branding challenges, Jill noted that the perception in the minds of the public that the museum is a part of Albuquerque International Balloon Fiesta and is only open during that 9-day timeframe is a hurdle they have to overcome.

Jill’s tip for any business who wants to enhance their brand: keep your message simple and be unique so it is easier for customers to connect with and remember you

Enjoy the show.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at 11:00am (MDT) streaming live on SantaFe.com KVSF 101.5 FM.

© 2014 Once a Day Marketing™. All rights reserved.

Branding a Canyon Road Art Gallery (Strategy)

Listen to our featured Ask Those Branding Guys radio show podcast: Karen Melfi Collection on Canyon Road

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed branding and marketing for a Santa Fe Gallery.

Joining us on the show was Debrianna Mansini of Karen Melfi Collection in Santa Fe, New Mexico. Karen Melfi Collection is a small boutique gallery specializing in colored diamonds. They represent 30 mainly local artists and have been on Canyon Road for 25 years. 

Debrianna shared that working with art is all about story telling. Customers are interested in learning about the artist and their pieces. The key to selling high-end artwork is the sales staff knowing the artist, their creative process and the “why” of the pieces they create.

It was discussed that experiential marketing is appealing to millennials coming to Santa Fe to immerse themselves in the art; try on jewelry, talk to the artist and learn about the process. Karen Melfi Collection is enhancing social media efforts to capture those customers who may stop by the gallery to look then buy, instead of making their purchase online.

Among the branding challenges in art world, Debrianna cited the fact the most artists don’t enjoy branding and marketing. They align themselves with a gallery so that promotion is done for them. Those Branding Guys noted that in the current environment artists of all disciplines are expected to assist in some way with branding and marketing efforts. If they don’t want to do it themselves, they should hire a professional to help them differentiate their style or work with a gallery.

Enjoy the show.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at 11:00am (MDT) streaming live on SantaFe.com KVSF 101.5 FM.

© 2014 Once a Day Marketing™. All rights reserved.