Best 2014 Advertising Campaign (Strategy)

Listen to our featured Ask Those Branding Guys radio show podcast: Newcastle Beer: Best 2014 Advertising Campaign

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed tourism branding at the state level and shared our views on the best advertising campaign in 2014.

Joining us on the show was Richard Verruni, Managing Director of The Bishop’s Lodge Ranch Resort & Spa. Richard is on the board of New Mexico Hospitality Association and he shared trends that the tourism industry is seeing for 2015.

The New Mexico Hospitality Association was recently formed through merging the NM Hotel and Tourism Associations. They kicked off the New Year with an aptly titled “Trends” conference. Richard shared that the outlook for tourism in 2015 is positive, with increased spending by the state for advertising outside of New Mexico.

We also reviewed Adweek's top advertising campaign for 2014, Newcastle's "If We Made It." The campaign approach was to share the amazing Super Bowl ad Newcastle would have made if they were an official advertiser for the big event. They say the $4 million Super Bowl ad buy was too expensive so they spoofed their planned commercial through an illustrated storyboard that would have featured actress Anna Kendrick.

Although the ad never aired during the Super Bowl, it generated 1 billion impressions through social media and publicity.

Enjoy the show.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at 11:00am (MDT) streaming live on SantaFe.com KVSF 101.5 FM.

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