Inbound Marketing Explained (Knowledge)

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are taking a look at inbound marketing is and why it is important for your business.

Inbound Marketing is a permission-based marketing strategy that enables potential customers to find your company at their convenience.

Advertising content is created and distributed using the power of social media digital channels to attract customers who are interested in your products and services. The premise is that potential customers intrigued by your offering will find your message and follow it back to your website, 800 number or store to obtain more information and ultimately make a purchase.

My company Once a Day Marketing™ has produced over 500 video blogs featuring content with branding and marketing advice shared via social media channels. We have followers in over 170 countries viewing, reading, liking, commenting and sharing our blogs.

This is inbound marketing. These posts create a life of their own and continue to generate brand awareness and interest 24/7/365 all over the world.

Inbound marketing should be a major part of your branding efforts. To learn more about inbound marketing, click on the link to watch my Once a Day Marketing™ video: Inbound Marketing is Like Fly Fishing

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at 11:00am (MDT) streaming live on SantaFe.com KVSF 101.5 FM.

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