Listen to our featured Ask Those Branding Guys radio show podcast: Anderson
Abruzzo Albuquerque International Balloon Museum
Hello, I’m Jim Glover, That Branding Guy, for Once
a Day Marketing™. On our radio show Ask
Those Branding Guys, we discussed branding and marketing for a unique
museum right here in Albuquerque, NM.
Joining us on the show was Jill Lane, Community Relations
Director for the Anderson Abruzzo International Balloon Museum Foundation. The museum
is the premier balloon destination in the world and is celebrating its 10th
Anniversary in 2015.
Museum customer experience includes the building itself,
shaped like a fully inflated hot air balloon, kid-friendly interactive exhibits
and hands on displays all centered around lighter-than-air flight. The museum
also has a 10-acre property used for events. Glover noted that creating
awareness for visitors attending these non-balloon events is a great
opportunity.
Among their branding challenges, Jill noted that the
perception in the minds of the public that the museum is a part of Albuquerque
International Balloon Fiesta and is only open during that 9-day timeframe is a
hurdle they have to overcome.
Jill’s tip for any business who wants to enhance their
brand: keep your message simple and be unique so it is easier for customers to
connect with and remember you
Enjoy the show.
Once a Day Marketing™ positions brands to become #1 in the minds of target
customers. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those
Branding Guys™ every Monday at 11:00am (MDT) streaming live on SantaFe.com
KVSF 101.5 FM.
© 2014 Once a Day Marketing™. All rights reserved.
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