Once a Day Marketing: Inspiration

Showing posts with label Inspiration. Show all posts

Monday, September 8, 2014

Experience Your America (Inspiration)

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are looking at taglines and brandlines.

I am working with a client right now to develop a new tagline so taglines have been on my mind. I always pay attention to cleaver slogans; it's one of my hobbies.

With the Launch of the new NCAA football playoff system, ESPN recently released a tagline and campaign called "Who's In?" It's simple, easy to remember, fun and to the point. It is focused on who is going to make it to the playoffs, and for my money, brilliant.

Last week I spent time in Mesa Verde National Park, located near Four Corners in Colorado. As I was riding one of the park's trams, I noticed their tagline splashed on the side of the vehicle. It read: Experience Your America™. I smiled because this brandline, in my opinion, is right on the mark. I love our national parks and they truly are America's treasure. As the tagline suggests, they belong to every American to visit, explore and enjoy.

Today I have two recommendations for you. First, if you haven't experienced one of your national parks lately, plan a visit. You'll thank me for it.

Second, take a moment to review your tagline. Is it memorable, actionable, unique and does it reflect a benefit/value to your customer? Is it also available for copyright or trademark? If so, promote it to the best of your ability. If it seems a bit blasé, think about revising or modifying your slogan. If you don't have a brandline, now is great time to develop one.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at 11:00am (MDT) streaming live on SantaFe.com KVSF 101.5 FM.

Monday, May 12, 2014

PayPal: Creative Branding (Inspiration)

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are sharing a great example of inspired branding.

Recently I had the opportunity to stay in Phoenix, Arizona for a few days. Next to my hotel was a building for PayPal, an international e-commerce business allowing payments and money transfers to be made through the Internet.

As I was driving by the entrance to their building I couldn't help but smile. The name of the dedicated street that entered their site is One Payment Way. It's clear from this effort that management at PayPal understands that a brand is simply everything. This is brilliant branding and also reflects that the company has a sense of humor.

Every day commuters not only see the bold company name on the side of the building but also are consistently reminded of the services that PayPal performs.

As you continue to develop and enhance your brand think about clever ways that you can capture mindshare with your customers. Gain some inspiration from the PayPal initiative to name a road about the services they offer. Remember it's the little experiences you share that reflect your brand.

Monday, February 17, 2014

Disney: The Mouse That Roars (Inspiration)

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are looking at The Walt Disney Company and why their brand continues to be loved by their fans.

The Walt Disney Company was selected by Yahoo Finance as the company of the year of 2013. Intrabrand chose Disney as one of the best global brands, selecting it number one in the media category and number 14 in the world overall. Lastly, Harris Interactive's 2013 Reputation Quotient Report ranked Disney number three among the most visible companies.

The reason for Disney's continued success is great leadership that keeps the Walt Disney vision alive and takes immense pride in all aspects of its brand. The payoff is their customers, both children and adults alike, truly love the Disney experience and offerings including movies, theme parks, merchandise and more.

Disney understands that a brand is simply everything and works hard on all aspects of the 7Ps of Marketing. Their acquisition of Pixar Studios and Lucasfilm and its Star Wars franchise demonstrates deep commitment to providing magical film and digital entertainment products in the future.

Disney's ongoing renovation to its theme parks during a major recession conveys commitment to providing a memorable experience for all visitors to the Magic Kingdom. The company had record park attendance during 2013.

There's nothing mickey mouse about the products Disney makes available to its loyal fans and the experiences it generates as well. Keep Disney's approach in mind as you develop your brand vision. In your own way, your brand can be magical too

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Those Branding Guys™ every Monday at 11:00am (MST) streaming live on SantaFe.com KVSF 101.5 FM.

Monday, January 6, 2014

Brand Strong in 1024 (Inspiration)

Hello. I'm Jim Glover, that branding guy, for Once a Day Marketing™. With a new year comes new opportunities to brand strong in 2014.

The essence of branding is to make sure your potential customers think of your brand first when they are making a purchase of a product or service in your category. The more mindshare you build over time the more market share you will capture.

Once a Day Marketing blogs are designed to inspire you to market every day. To support your effort to make your brand #1 in the minds of your target customers, our blogs provide branding knowledge, strategy and tactics for you to implement.

To get the most out of Once a Day Marketing, follow our new 2014 posts each week. Also visit our website to review hundreds of previous blogs based on the 7Ps of Marketing.

Be sure to join our Once a Day Marketing LinkedIn Group and follow us on Twitter @onceadaymkting. We'll be using hashtag brandstrong2014 to make it easy for you to follow and contribute to our posts.

And don't miss our weekly radio show "Those Branding Guys" every Monday at 11am (MST) on KVSF 101.5 FM where we provide branding tips to make your cash register ring. The show streams live on SantaFe.com and you can find our podcasts there too. I'm Jim Glover, that branding guy, for Once a Day Marketing™. Brand strong in 2014.