Hello, I’m Jim Glover, That Branding Guy, for Once
a Day Marketing™. Today we are sharing a great example of inspired
branding.
Recently I had the opportunity to stay in Phoenix,
Arizona for a few days. Next to my hotel was a building for PayPal, an
international e-commerce business allowing payments and money transfers to be
made through the Internet.
As I was driving by the entrance to their building I
couldn't help but smile. The name of the dedicated street that entered their site
is One Payment Way. It's clear from
this effort that management at PayPal understands that a brand is simply
everything. This is brilliant branding and also reflects that the company has a
sense of humor.
Every day commuters not only see the bold company name on
the side of the building but also are consistently reminded of the services
that PayPal performs.
As you continue to develop and enhance your brand think
about clever ways that you can capture mindshare with your customers. Gain some
inspiration from the PayPal initiative to name a road about the services they
offer. Remember it's the little experiences you share that reflect your brand.
Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com.
Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at 11:00am (MDT) streaming
live on SantaFe.com KVSF 101.5 FM.
© 2014 Once a Day Marketing™. All rights reserved.
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