Hello, I’m Jim Glover, That Branding Guy, for Once a
Day Marketing™. Today we are
looking at The Walt Disney Company and why their brand continues to be loved by
their fans.
The Walt Disney Company was selected by Yahoo Finance as
the company of the year of 2013.
Intrabrand chose Disney as one of the best global brands, selecting it number
one in the media category and number 14 in the world overall. Lastly, Harris Interactive's 2013 Reputation
Quotient Report ranked Disney number three among the most visible companies.
The reason for Disney's continued success is great
leadership that keeps the Walt Disney vision alive and takes immense pride in
all aspects of its brand. The payoff is
their customers, both children and adults alike, truly love the Disney experience
and offerings including movies, theme parks, merchandise and more.
Disney understands that a brand is simply everything and
works hard on all aspects of the 7Ps of Marketing. Their acquisition of Pixar Studios and
Lucasfilm and its Star Wars franchise demonstrates deep commitment to providing
magical film and digital entertainment products in the future.
Disney's ongoing renovation to its theme parks during a
major recession conveys commitment to providing a memorable experience for all
visitors to the Magic Kingdom. The
company had record park attendance during 2013.
There's nothing mickey mouse about the products Disney
makes available to its loyal fans and the experiences it generates as
well. Keep Disney's approach in mind as
you develop your brand vision. In your
own way, your brand can be magical too
Once a Day Marketing™ positions brands to become #1 in the minds of target
customers. Visit our website at www.onceadaymarketing.com. Contact James
Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Those Branding Guys™ every Monday at 11:00am
(MST) streaming live on SantaFe.com KVSF 101.5 FM.
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