Hello, I’m
Jim Glover, That Branding Guy, for Once
a Day Marketing™. Today we’re going to look at a new reported prepared
by Mary Meeker of KCPB, a Silicon Valley venture capital firm.
In this
annual Internet Trends Report released
last week (kpcb.com/internet-trends), Meeker provided a few reminders of just
how large the social media audience and opportunities are:
- 2.8 Billion internet users (2014)
- 5.2 Billion mobile users
- 73% penetration of the population
- 6 of the top 10 most used apps are messaging apps
According to
Meeker, internet and smartphone usage continues to increase as consumers become
more and more engaged on these devices. YTD
2015, 51% of adults on social media are on a mobile device. What is even more interesting is that that 24%
of media is viewed on mobile devices while only 8% of advertising is allocated
to this channel. Meeker says this is a
$25 Billion opportunity for advertisers in the US.
The data
indicate that advertisers are slow to respond to the change in consumer
preferences, with 18% of media spending still going to print while only 4% of
content is viewed in this manner.
If you are
trying to reach consumers, it’s time to start adverting via the channels where
your customers are and, as you can see is the statistics above, one of the
clear trends is mobile.
Once a Day Marketing™ positions brands to become #1 in the minds of target
customers. Visit our website at www.onceadaymarketing.com. Contact James
Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those
Branding Guys™ every Monday at 11:00am (MT) streaming live on SantaFe.com
KVSF 101.5 FM.
© 2015 Once a Day Marketing™. All rights reserved.
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