Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are discussing the importance of
customers loving your brand.
The Beatles once sang "All you need is love." This is certainly true when it comes to
brands. If customers love a brand they
will be loyal, seek it out repeatedly over the competition and tell their
friends all about it.
Starbucks, Disney and In-N-Out Burger are three brands
that feel the love from their customers.
Starbucks customers lineup to purchase that next brewed coffee, latte or
Mocha Frappuccino; Disney fans are
setting attendance records at Disney theme parks despite increase in ticket
prices and a slow economy; In-N-Out Burger lovers will use Google maps to plan
routes that pass by the restaurant just so they can grab a Double Double,
chocolate shake and fries.
This brand love doesn’t happen by accident. Starbucks, Disney, In-N-Out Burger and other
major brands work hard to create a memorable and rewarding experience for each
and every customer. They understand the importance
of creating the emotional bond with the customers that keeps them coming back
again and again.
Whether customers love your brand or not there is always
room for improvement. Use the 7Ps of
Marketing to enhance your brand and make it a bit easier for your customers to
love.
Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com.
Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at 11:00am (MT) streaming
live on SantaFe.com KVSF 101.5 FM.
© 2015 Once a Day Marketing™. All rights reserved.
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