Branding a Glass Blowing Artist (Strategy)

Listen to our featured Ask Those Branding Guys™ radio show podcast: Liquid Light Glass

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™.  On our radio show Ask Those Branding Guys™, we discussed branding strategy for a well-known Santa Fe glass blowing artist.

Joining us on the show was Elodie Holmes, Artist and Owner of Liquid Light Glass.  Elodie named her business for the glowing liquid that glass becomes when it is heated to 2100°.  She has been in her current Santa Fe studio for 15 years.

Although she has a wide variety of work, Elodie is known for several series or types of pieces including glasses, paperweights and free standing sculpture.  She also creates bowls, vases, dancing figures and other unique pieces.  Elodie then began adding dancing figures to her bowls and vases with a technique she developed which now have become her signature creations.

Another characteristic that sets Elodie’s brand apart is color hues that she creates and controls with heat are part of what lends distinction to her art.  Her best-selling pieces are aurora sculptures which include this technique; they are large blown glass sculptures supported by metal stands that come in various sizes.

One of the challenges Elodie manages is balancing her time between being in her studio and being on the road publicizing her work.  She participates in one trade show a year which she leverages to gain the attention of outlets for her work.  Elodie’s art is displayed on the Liquid Light website and in shops and galleries across the country. 

Elodie creates a wonderful customer experience at the Liquid Light Glass.  When she is working, visitors are able to watch the glass blowing process or take a one on one class.  A recent review written on Trip Advisor has been generating a large amount of interest in Elodie and her studio.  This is a great reminder of the power of social media.

Enjoy the show.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers.  Visit our website at www.onceadaymarketing.com.  Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com.  Listen to Ask Those Branding Guys™ every Monday at 11:00am (MT) streaming live on SantaFe.com KVSF 101.5 FM.

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