Hello, I'm Marianne
Tenenbaum, Branding Strategist for Once a Day Marketing™. Today we’re discussing
whether or not your preferences are preventing you from using the best
marketing channels to distribute your message.
If you are
selecting marketing channels for your advertising based on the way you like to
receive a marketing message, you may not be taking advantage of the best way to
reach your customers. Consider all the
options, in previous blogs we have spoken at length about the marketing
ecosystem which includes nine major distribution nodes for your advertising
message: mobile, online, print, audio/video, direct marketing, public
relations, experiential, play space marketing, and out of home.
Don’t allow
your biases to prevent you from using the channels that would be the most
successful way to reach your target audience!
Perhaps you tend to shy away from advertising using social media because
you aren't familiar with the channel. But
if your customers are Millennials, social media platforms should be playing a
significant role in your marketing plan.
Along with
reaching your audience via the right medium, you should be engaging with
customers the way they want to interact with you and your business – that may
be through an app of your own or a service such as Yelp or Foursquare.
After
considering the nine nodes, if you have identified a channel as a good fit to
reach your target market, break out of your usual routine and try something new;
don’t forget to monitor results.
Once a Day Marketing™ positions brands to become #1 in the minds of target
customers. Visit our website at www.onceadaymarketing.com. Contact Marianne
Tenenbaum at (505) 699-7849 or email mten@onceadaymarketing.com. Listen to James Glover, That Branding Guy, on Ask Those Branding Guys™ every Monday
at 11:00am (MT) streaming live on SantaFe.com KVSF 101.5 FM.
© 2015 Once a Day Marketing™. All rights reserved.
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