Branding The Santa Fe Film Festival (Strategy)

Listen to our featured Ask Those Branding Guys™ radio show podcast: The Original Santa Fe Film Festival

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™.  On our radio show Ask Those Branding Guys™, we discussed branding strategy for a New Mexico's original film festival.

Joining us on the show was Nani Rivera, Executive Director of the Santa Fe Film Festival.  Santa Fe Film Festival is the oldest of its kind in New Mexico and is known around the world.  The organization works with the film community and provides education to keep the industry strong.

 The Santa Fe Film Festival screens films that reflect the best current global offerings along with high quality productions created by local talent.  Film is not limited to feature length projects; commercials and other motion media are featured as well.

Nani is very focused on meeting/exceeding the expectations of sponsors.  Those Branding Guys reiterated how important it is to ensure you clearly understand the results a sponsor is seeking or you may not be able to retain them in the future.

To promote the Festival, Nani shared that they are using radio, print ads, website, social media as well as a TV commercials.

In addition to the annual event, the Santa Fe Film Festival organization provides workshops and support for people interested in working in the film industry as well as actors and film makers.  They post casting calls and will assist film makers to find talent both in front of and behind the camera.

Enjoy the show.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers.  Visit our website at www.onceadaymarketing.com.  Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com.  Listen to Ask Those Branding Guys™ every Monday at 11:00am (MT) streaming live on SantaFe.com KVSF 101.5 FM.

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