Satisfied With Your Brand Identity? (Strategy)

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™.  Today we are taking a quick look at your brand identity; what it is and whether or not you should think about enhancing it.

Brand identity is how you want your company or product to be perceived in the market by customers.  It's comprised of such things as the attributes of your company, product or service and the benefits they provide to those customers and is the foundation for all of your marketing efforts.

Consider whether or not your current brand identity meets expectations; is it exactly what you want your brand to be known for?  If so, keep up the good work and continue to reinforce this identity by offering a great product, customer service and sharing positive communications about your brand.

If your brand identity is not exactly what you want, it is possible to change it.  Review the 7Ps of Marketing and look for opportunities to enhance or change your offerings.  If you want your brand to be very different, that may require the addition of more appealing attributes based on customer needs that will reshape how customers think of your brand.

Remember, you have to deliver on your brand promise.  It takes more than just telling your customers your brand is now different, you have to make real, meaningful changes that they will perceive and experience.

It is possible to change your brand if you so desire.  Keep in mind that if you are not happy with your brand identity chances your customers aren’t either.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers.  Visit our website at www.onceadaymarketing.com.  Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com.  Listen to Ask Those Branding Guys™ every Monday at 11:00am (MDT) streaming live on SantaFe.com KVSF 101.5 FM.

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