Collaborate and Grow Your Brand (Strategy)

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are discussing why collaborative partnerships are good for your brand.

The expansion of technology usage for all businesses is resulting in two important changes that you should consider with respect to your brand.  The size of your potential market continues to increase and, businesses are more transparent that ever before.

In this environment, forming collaborative partnerships with another provider of products or services can be a great way to expand the reach of your brand.  Identify other businesses that may be a good fit.  Focus on potential partners that have experience in areas you don’t such as marketing knowledge, physical locations, access to different markets or other complementary skill sets.

Once you have identified someone you would like to collaborate with, arrange a pilot project to determine if you are well suited to working together and you are attaining the results you expect.

This approach has worked well for Apple teaming up with Nike to offer Nike+ software on iPhones and iPods. 

Consider the possibilities for your brand.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers.  Visit our website at www.onceadaymarketing.com.  Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com.  Listen to Ask Those Branding Guys™ every Monday at 11:00am (MDT) streaming live on SantaFe.com KVSF 101.5 FM.

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