Hello, I’m
Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are
looking at a small business in Victoria, Canada that understands the vital elements
of a strong brand.
I often talk
about how important it is to ensure your brand is unique, compelling and
believable. On a recent trip to Canada I discovered Baggins, a retail store
that specializes in Converse shoes.
What is
unique about Baggins (besides being named after author JRR Tolkien's popular hobbit
Bilbo Baggins) is that the store offers the world's largest selection of
Converse footwear. This is quite a distinction given how many outlets retail
Converse.
As to
compelling, when you walk into the shop every design, color, and size of
Converse is on display. It's a fun visual feast for customers to explore the
vast selection. Further, Baggins prints customized shoes with any personal
design or image on the sides.
As to
believable, the owner has been selling Converse shoes for 45 years. That's
about as credible as a brand can get.
As you think
about your brand, ask yourself what you can do to ensure your offering is unique,
compelling and believable. Every little improvement here will go a long way to
enhance the stature of your brand.
© 2014 Once
a Day Marketing™. All rights reserved.
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