New Mexico Certified Chile Brand Sizzles (Tactics)

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are looking at the strength of regional branding efforts.

We are all very familiar with Champagne from France, Florida oranges and Kobe beef from Japan. Why? These regions have staked a claim to their tasty products and have spent decades managing the brands to ensure consumers have a very clear understanding of the unique nature and quality their respective products have to offer.

Here in New Mexico, we, too, have a one-of-a-kind product. It's our chile. Whether red chile from Chimayo, or green chile from Hatch, New Mexico is the undisputed chile growing champion of the world.

With that, New Mexico is finally staking claim to its to-die-for gem with the launch of the New Mexico Certified Chile™ brand. From this point forward, the New Mexico Chile Association will manage the brand to ensure that foodies everywhere seek out New Mexico chile and ask for it by name.

My hat is off to our statewide chile growers and the association. Long live New Mexico Certified Chile.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com.Listen to Ask Those Branding Guys™ every Monday at 11:00am (MDT) streaming live on SantaFe.com KVSF 101.5 FM.

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