Using PR to Promote Your Brand (Strategy)

Listen to our featured Those Branding Guys radio show podcast: Managing a Publicity Campaign with JLH Media

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed the importance of newsworthy content when creating PR material.

Joining us on the show was Jennifer Hobson-Hinsley, founder and owner of JLH Media in Santa Fe, NM. JLH Media has been assisting clients to develop and distribute PR for the past three years.

Jennifer shared that PR, or Public Relations, is the promotion of a news item to the media and the general public for the purpose of generating interest in a business or company. Glover also reminded listeners that whatever they chose to share should be newsworthy.

According to Jennifer good story possibilities might profile an inaugural event, merger or collaboration with new partners, or a story of general interest to the media and the public. Content with a personal angle is often not submitted, however, but that type of story can make a compelling PR item.

Glover shared that media outlets are constantly looking for new and interesting content to share with their audience.

Jennifer used the example of a press release and discussed how to distribute it through various channels. Start with determining your key markets; local, regional or national. Then assess which media outlets would be most interested and identify specific publications and contacts. When you send out your story, ensure it has an interesting hook, keep the information concise and embed it in your e-mail to immediately grab the attention of the media contact who receives it.

Numerous traditional and social media outlets represent a challenge to having your message heard. Use twitter and facebook to send items to media representatives. Information about your company published in reliable media source lends credibility to your brand.

Enjoy the show.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at 11:00am (MDT) streaming live on SantaFe.com KVSF 101.5 FM.

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